A first of its kind initiative in the PVC pipe industry was taken up by Trubore for training dealers’ salesmen.
The dealer salesmen play an influential role in tilting the end sale in favour of a particular brand. Hence the Trubore team thought of an idea to engage them meaningfully in the form of a sensitisation programme.
During July-August 2010, three programmes were conducted for the dealer salesmen from Tamil Nadu and North Karnataka.
The participants were shown the Ponneri and Shinoli factory facilities. The manufacturing and testing processes were explained. A session on their soft skills improvement was also held with the help of an external trainer.