A unique mobile marketing initiative has been launched by Trubore Piping Systems in Karnataka and Maharashtra.
Trubore ‘Jalayathre’ is a rural connect programme with meetings organised for influencers and end consumers.
A section of the audience watching a video film in the local language on Trubore products.
The highlight of this programme is a specially designed van carrying Trubore’s product samples, along with the sales cum technical team to explain the product features and quality to the end users
such as farmers, pipeline designers, pump mechanics, plumbers and engineers. Besides the road show, a video film in the local language on the Trubore brand of PVC pipes is presented in each taluk aimed at creating awareness and building brand preference for product.
Trubore’s outreach campaign hit the road on 4 June 2010 in Hubli, Karnataka and on 14 June 2010 in Satara, Maharashtra. The response has been overwhelming so far.
Trubore’s marketing team.
Multiple marketing collaterals such as streamers, posters, sign boards, product sample displays and wall paintings for dealer shop merchandising being used in the campaign.
A specially designed and decorated van pressed into service to enhance brand visibility and sensitise the customers.
Trubore’s production team.